There are many reasons for the decline in organic traffic. Troubles often occur after moving to a new domain, during a global design redesign, or after introducing other changes.

 

Bulk or partial URL change

If you change the overall look of your links, traffic drawdown is inevitable. The fact is that weight and other link metrics go to new pages far from overnight. You can minimize the negative effects of link changes by setting up a 301 redirect from all outdated URLs to new ones.

 

Slow download speed

If, after upgrading/moving to a new domain or hosting, the site begins to slow down greatly, and the page load time has increased significantly, you need to check how the hosting copes with the existing load. To do this, it is enough to write a corresponding request for hosting support.

Analyze your hosting plan. Is there enough disk space for your site? Also, pay attention to the static load that the site creates on the hosting. If the load is very high, check if the correct PHP version of the site is selected in the hosting admin panel.

 

Some of the new URLs cannot be indexed

Quite a common situation after moving. Occurs when the linking is incorrectly configured. For example, old links to already deleted or transferred pages remain. Google doesn’t like that.

 

Tags, categories, filters are forgotten to be transferred

When moving to take into account everything, especially if the site is old and voluminous enough, it is very difficult. For example, they forgot to transfer seemingly insignificant elements to the new version of the site: headings, subcategories, tags page. These elements could be very important specifically for search engine optimization.

The above situation occurs when several independent specialists are working on the site at once, and not a team that coordinates all actions with each other. To confirm the problem, we will check the server response codes.

 

301st redirect doesn’t work

If you have recently moved, you need to make sure that 301 redirects work correctly. If they haven’t tuned at all, it’s time to fix it. The main task is to set up a redirect from all outdated URLs to new ones.

 

The main mistake is a massive change of URL without creating a corresponding redirect. Even if the new URLs have already entered the Google and Yandex indexes, the problem can be solved. To do this, as I mentioned above, you need to make a 301 redirect from all obsolete URLs to updated ones.