Today is the time to create your success in 2021 and 2022. And content is just one of the tools for that. Far from the only one. However, if you are marketing, now is the time for content.

Quarantine will teach businesses to work remotely and online. Sellers will learn to follow sales plans without face-to-face meetings, and customers will learn to negotiate with suppliers on Zoom. Digital marketing has become the only channel of interaction with customers for many months and will continue to be the main one. However, it is not based on the benefit of the product or service, but the idea. A cool idea can spread on the Internet instantly, whether it’s a meme, a song, or a scandal. But B2B is far from a coronavirus, so don’t expect viral spread and easy success. Therefore, you will need a quality long-term content marketing strategy that should take into account the order of the new “post-quarantine” world.

During quarantine, people not only washed their hands more often. Many other habits have changed: more time is spent at home, including online, and the number of social contacts has decreased. The audience also began to pay more attention to the reaction of brands to the changing situation in the country.

Unlike advertising, content marketing does not offer to buy a product directly

Content marketing is a type of digital marketing through which a brand builds relationships with customers through non-advertising and useful content. Over the years, content marketing has evolved from simple blog posts and simple content strategies to an integrated approach that includes email, social networking, SEO, and paid targeting. Content marketing does not advertise a product in the open. Your current and potential customers don’t want to see content for sales. First of all, they are interested in how your products or services will be useful for their business, how they solve their problems. This is especially important for them during a crisis.